1. Very smart email marketing from Netflix. I just received an email from “Gob @ Netflix” (see the blue box in upper left corner — blue in honor of Tobias Funke, of course.] 

    Netflix knows I’ve watched the Arrested Development series at least 3 times. They know I’ll appreciate the joke and open this email.

    Small little detail, but it was worth the little bit of extra effort to make me take notice