1. 16 May


    Very smart email marketing from Netflix. I just received an email from “Gob @ Netflix” (see the blue box in upper left corner — blue in honor of Tobias Funke, of course.] Netflix knows I’ve watched the Arrested Development series at least 3 times. They know I’ll appreciate the joke and open this email. Small little detail, but it was worth the little bit of extra effort to make me take notice

    Very smart email marketing from Netflix. I just received an email from “Gob @ Netflix” (see the blue box in upper left corner — blue in honor of Tobias Funke, of course.] 

    Netflix knows I’ve watched the Arrested Development series at least 3 times. They know I’ll appreciate the joke and open this email.

    Small little detail, but it was worth the little bit of extra effort to make me take notice